Introduction to JavaScript

JavaScript is a programming language used to make web pages interactive. It is what gives a page life—the interactive elements and animation that engage a user. If youve ever used a search box on a home page, checked a live baseball score on a news site, or watched a video, it has likely been produced by JavaScript. JavaScript Versus Java JavaScript and Java are two different computer languages, both developed in 1995. Java is an object-oriented programming language, which means it can run independently in a machine environment. It is a reliable, versatile language used for Android apps, enterprise systems that move large amounts of data (especially in the finance industry), and embedded functions for Internet of Things technologies (IoT). JavaScript, on the other hand, is a text-based programming language meant to run as part of a web-based application. When first developed, it was intended to be a compliment to Java. But JavaScript took on a life of its own as one of the three pillars of web development—the other two being HTML and CSS. Unlike Java applications, which need to be compiled before they can run in a web-based environment, JavaScript was purposely designed to integrate into HTML. All major web browsers support JavaScript, though most give users the option of disabling support for it. Using and Writing JavaScript What makes JavaScript great is that its not necessary to know how to write it to use it in your web code. You can find plenty of prewritten JavaScripts for free online. To use such scripts, all you need to know is how to paste the supplied code into the right places on your web page. Despite the easy access to prewritten scripts, many coders prefer knowing how to do it themselves. Because it is an interpreted language, no special program is required to create usable code. A plain text editor like Notepad for Windows is all you need to write JavaScript. That said, Markdown Editor might make the process easier, particularly as the lines of code add up. HTML Versus JavaScript HTML and JavaScript are complementary languages. HTML is a markup language designed for defining static webpage content. It is what gives a webpage its basic structure. JavaScript is a programming language designed for performing dynamic tasks within that page, like animation or a search box.   JavaScript is designed to run within the HTML structure of a website and is often used multiple times. If youre writing code, your JavaScript will be more easily accessible  if placed them in separate files (using  a .JS extension helps identify them). You then link the JavaScript to your HTML by inserting a tag. That same script can then be added to several pages just by adding the appropriate tag into each of the pages to set up the link. PHP Versus JavaScript PHP is a server-side language that is designed to work with the web by facilitating data transfer from server to application and back again. Content management systems like Drupal or WordPress use PHP, allowing a user to write an article that is then stored in a database and published online. PHP is by far the most common server-side language used for web applications, although its future dominance may be challenged by Node.jp, a version of JavaScript that can run on the back end like PHP but is more streamlined.

Memo Decorating the New Office Space With Artwork

Re: Decorating the new office space Dear Mr. X: Now that the renovation of our new office is complete, it is time to consider furnishing the new space with works of art that reflect the spirit of the company and the ethos we wish to communicate to new clients. When walking into our organizations headquarters, we want people to gain a sense of tranquility and confidence. No matter how stressed they might feel, we want them to know that the partners at our law firm can handle their concerns. An image of nurturing and competence is an ideal first scene for them to be greeted by, which is why I would suggest a painting by Mary Cassatt. The Impressionist Cassatt was one of the few women painters of her era. Although women were often the subject of paintings, they more rarely found their way behind the canvas. Showcasing a womens work of art would also underline the firms commitment to equality and diversity, important cornerstones of our philosophy. Cassatts Mother Combing Her Childs Hair shows a mother tenderly caring for her child. Its study of light and shadow and focus on a naturalistic domestic scene is characteristic of Impressionism. The subject and the treatment are soothing and generous, and will convey a sense of peace to clients. Another Impressionist work which is similarly calming is that of Claude Monets The Japanese Footbridge. Monets 1899 study of the footbridge (which he painted on many occasions) is a study of blue and green dabs. Floating lily

Networking Skills And Enhance One s Professional Appearance

Acquire networking skills and enhance one’s professional appearance. Participating in daily duties as well as taking advantage of opportunities that arose completed this outcome. Networking is important to ones success in all prospective carriers. The opportunity to speak with the chief of police was one experience that allowed this outcome to be completed. While working within the chief’s complex one interacts with very high-ranking officers and learns how to approach them using the correct terminology. When networking it is important to understand different cultural aspects of each individual. Similarly, while serving with the officers working the streets one learns to interact and build upon ones network in a different way than in the office. Also, it is important to maintain a high level of professional standards no matter where someone is working. Furthermore, a professional appearance was a requirement. This internship aloud for one to practice business dress while working. Not only is appropriate dress a requirement, but also it improves others perceptions of an individual. This helps to build network connections when others take you seriously. Similarly, in the police profession business dress must be practical. It is important that while serving with police officers on the street that one dresses appropriate to the weather and task at hand. While riding with the police officers sensible shoes are a requirement due to the constant fluidity of an officers duties. ThisShow MoreRelatedBITSTREAM Human Resource Management1743 Words   |  7 Pages  Jim  Sole,  the  brand  new  president  was  hired  in  1992  to  substitute  the  former  president,  the  founder  of  the  company.  Jim  was  a  very  successful  professional  and  had  much  great  experience  in  this  area. Jim  found  the  organization  needing  some  changes,  like  a  reorganization  of  the  structure,  a  clear  clarification  of  the  short/term  goals  and  a  need  to  enhance  the  teamwork  within  the  company.  These  problems  would  be  solved  with  reorganization  of  the  bonus  plan  they  have,  and  to  delegate  decisions  to  the  employeesRead MoreBitstream - Human resources1587 Words   |  7 Pages Jim Sole, the brand new president was hired in 1992 to substitute the former president, the founder of the company. Jim was a very successful professional and had much great experience in this area. Jim found the organisation needing some changes, like a reorganisation of the structure, a clear clarification of the short/term goals and a need to enhance the teamwork within the company. These problems would be solved with a reorganisation of the bonus plan they have, and to delegate decisions toRead MoreEffects of Social Networking on Business Growth Development3775 Words   |  16 PagesCHAPTER ONE introduction The advent of the Atomic or Space Age has focused attention on the specific approach to business decision making. In no field of management has this been more pronounced than in the field of marketing. Following naturally from the more advanced technologically progress and higher standard of living in Canada, the United States and other developed economies, scientific marketing has made greater strides in North America than if has anywhere else in the world. TheRead MoreThe Key Of Effective Leadership1779 Words   |  8 Pagesis prevalent in the army, is that your appearance reflects your potential. This may cause others to judge soldiers initially, by their appearance. If they are overweight, or their appearance looks disheveled, they are often initially seen as being undisciplined. Changing our mental models can directly change our understanding of events, because we can perceive things differently, and also then identify other root causes, or resolutions. In my example, if one realizes that a newly assigned soldierRead MoreHba Class of 20143348 Words   |  14 PagesWelcome HBA Class of 2014 to the Richard Ivey School of Business. I am extremely excited to welcome you to the best business program in Canada. You are about to embark on one of the most challenging, invigorating, and enlightening journeys of your life. This program will challenge your philosophies, and stretch your limits; both physically and mentally. You will grow, change and succeed in ways you never thought were possible. The Guru Executive team has been working extremely hard overRead MoreWhat Makes A Good Role Model?3241 Words   |  13 Pagesguilty of something. Would you want an unrepentant criminal leading you? Most often the answer is no. Tolerant: People from different lifestyles, religions, and cultures are learning how to coexist without changing their values because they tolerate one another. Positivity: Positivity is more than just being happy because happiness is a result of positive experiences while Positivity means always looking up and to the successful completion of your goal. Determination: Leaders have a desire to reachRead MoreThe Management And Human Resource Department2136 Words   |  9 Pagescustomers to reach their family and friends which will in turn, allow the expansion of our network to reach even more potential customers. Twitter will make the networking process even easier with customers because followers of our clients will see posts about our work and these retweets will reach a whole new set of interested consumers. Other networking sites such as Instagram and Pinterest have similarities to Twitter in terms in the rapid sharing of content. However, the difference is the sole focus ofRead MoreFinance3424 Words   |  14 Pagesdisplay successful leadership management in organisation concurrently and in view of other duties responsibilities. The Report aims to enhance the understanding regarding leadership Managerial skills. This report will discuss the practices and management principles, will perform the review regarding potential as p rospective manager, display managerial skills in the business services context, and will develop a Career development plan for employment in the Business and services context. Discussion Read MoreFinance3464 Words   |  14 Pagessuccessful leadership amp; management in organisation concurrently and in view of other duties amp; responsibilities. The Report aims to enhance the understanding regarding leadership amp; Managerial skills. This report will discuss the practices and management principles, will perform the review regarding potential as prospective manager, display managerial skills in the business amp; services context, and will develop a Career development plan for employment in the Business and services contextRead MoreHistorical Analysis Of Banking Sector : Bank Marketing2818 Words   |  12 Pagesfinancial sector, and implicitly the banking sector due to the appearance of new competitors, the market overcapacity and the competition intensification It is the marketing that applies in the universal banks’ field (commercial banks as: savings and cooperative banks) and in the specialized banks’ field (actual credit institutions, investment companies, etc.)†. Earlier the attitude of banking service was that it was not professional to sell one s services and was unnecessary in the sense that traditional

How To Using Cad Pose Estimation Models For Undamaged...

Abstract Through picture detection we can determine the vehicles accident scene. This system that determines the damage of a vehicle to the surface area. The vehicle user can upload some photographs of the damaged vehicle taken from a device and automatically assessment the damage vehicle and processing done by claim to insurance. This system may include a device (such as scanner) that generates data representative the vehicle damage area. Since vehicles shown reflective metallic bodies when the photographs taken in such as uncontrolled environment can be expected there. This system computing a device that processing the data to detect the vehicle damage items and also estimate the damage using this process. Therefore, we propose try to†¦show more content†¦The original parts and projected parts of 3D model are not match in the photograph vehicle damages. Image based segment method using for contour initial information for this 3D pose of projecting parts to the 3D model. Hence, we m ainly focused vehicles image and also reflective the surface of the vehicle body. Now, another problem is pose estimation in computer vision that application is used in vision image analysis. Generally, the process of pose estimation of obtained an object part of location to its surroundings. Here, our work is also restricted for non-articulated object. 3D pose estimation required application to application by accuracy and nature. Here application depends on subset 3D pose parameters. And also obtained to set image information to apply techniques structure from motion in different geometric view. Therefore, this application when completed then go to stereo matching image. In order to various features of the image are detected and also matched. Core Background Study Blob detection Blob detection is kind of technique where the system can trace movement object of vehicles. Therefore, light and color must be defined together for blob detection and also find new blob. This system also using in the new image frame of the blob. And also need to define location, size, pixels etc. to the blob. Also used this threshold step for this image where image source can be

Low Voltage Effects on Ac Motors Free Essays

Low Voltage Effects on AC Motors A drop in voltage will result in a proportionate increase in current. If the current exceeds the nameplate rating and is not corrected, this can result in damage to the motor from overheating Nameplate Rating An electric motor will have a nameplate rating for both voltage and amperage. When a load is on a motor, the motor must draw a fixed amount of power. We will write a custom essay sample on Low Voltage Effects on Ac Motors or any similar topic only for you Order Now The required power is about equal to volts times amps. Should the voltage fall below the nameplate rating, the amperage will increase. This can result in increased heat that will shorten the motor’s life, according to Motorsanddrives. om. Torque The motor is subject to several kinds of torque. The starting or start-up torque is the amount present when the motor is stationary and power is applied. The pull-up torque is the minimum amount necessary for the motor during the starting sequence. Effects of Low Voltage on Torque A reduced amount of voltage will reduce the amount of torque. This can result in difficulty for start loads. A reduction of voltage to 80 percent would result in a torque value of only 64 percent. In light loads, a reduction in voltage may actually be preferable because it will result in increased efficiency. Even a small voltage unbalance will result in large current unbalance during the running of motor by a factor of 6 times. †¢ Negative phase sequence components will lead to heating of motor †¢ Negative phase sequence currents leads to reduction in motor output torque. †¢ Motor is forced to run at higher slip leading to increased rotor loss and reduced efficiency. †¢ Electricity boards should look in to this phenomenon seriously where irrigation pump sets suffer the voltage imbalance, even 1% loss of efficiency for the country like India would mean a great loss. HP irrigation pump sets with a quantity of 6 Lakh approximate, the loss of power would be 22MW and annual wastage of Rs. 47. 5 millions (At 3 Rs/unit, 4 Hrs of Pump working and 6 month’s season Keys to maximize the service life of industrial motors Why do motors fail? Certain components of motors degrade with time and operating stress. Electrical insulation weakens over time with exposure to voltage unbalance, over and under-voltage, voltage disturbances, and temperature. Contact between moving surfaces causes wear. Wear is affected by dirt, moisture, and corrosive fumes and is greatly accelerated when lubricant is misapplied, becomes overheated or contaminated, or is not replaced at regular intervals. When any components are degraded beyond the point of economical repair, the motor’s economic life is ended. For the smallest and least expensive motors, the motor is put out of service when a component such as a bearing fails. Depending upon type and replacement cost, larger motors—up to 20 or 50 horsepower (hp)—may be refurbished and get new bearings, but are usually scrapped after a winding burnout. Still larger and more expensive motors may be refurbished and rewound to extend life indefinitely. An economic analysis should always be completed prior to a motor’s failure to ensure that the appropriate repair/replace decision is made. Extend Motor Life with Improved Bearing Care Bearing failures are the root cause for the great majority of electric motor downtime, repair and replacement costs. Bearing and motor manufacturers are aware of the situation. Motor repair shops can attribute much of their business to bearing failures. And motor users see bearing failure as the fundamental cause of virtually every electric motor repair expense. Studies conducted by the Electrical Apparatus Service Association also demonstrate that bearing failures are by far the most common cause of motor failures. Knowing that shaft bearings are the Achilles’ heel of industrial electric motors is not a new idea in maintenance departments, but what is new is recognizing that something can be done to prevent most motor bearing failures. Factors Affecting Bearing Life Electric motors actually present a relatively easy duty for shaft bearings. The motor rotor is lightweight, yet because of its large shaft diameter, the bearings are large. For example, the bearings supporting the 140 lb. Rotor for a typical 40 hp. 1800 rpm industrial motor are so large that they have an L-10 minimum design fatigue life of 3000 years, or 10 percent of the bearings are statistically expected to fail from fatigue after 3000 years of operation. Plant operating experience, however, strongly contradicts such optimistic estimates of motor bearing life. In actual industrial environments, bearing failure is rarely caused by fatigue; it is caused by less-than-ideal lubrication. Because of contaminated lubrication, bearings fail well before they serve their theoretical fatigue life. There are many reasons for less than-ideal bearing lubrication. Lubricants can leak out; chemical attacks or thermal conditions can decompose or break down lubricants; lubricants can become contaminated with non-lubricants such as water, dust, or rust from the bearings themselves. These lubrication problems can be eliminated. Motor bearings can last virtually forever by simply providing an ideal contamination-free, well-lubricated bearing environment. Conventional wisdom teaches that such an ideal motor bearing environment can be provided by using a dry-running lip seal or using sealed (lubricated-for-life) bearings. Indeed, for many light-duty applications, such bearing protection techniques are often sufficient to allow bearings to last as long as the equipment itself. However, these bearing protection methods have not significantly reduced the rate of bearing failure in severe-duty industrial motors. Bearings in industrial applications continue to fail because of inadequate lubrication caused by lubricant loss, contamination, and decomposition and break-down. Lip seals invariably wear out well before the bearing fails, and sealed bearings inherently foreshorten the life of a bearing to the service life of the contained grease (usually only about 3,000 to 5,000 hours for most industrial services). Maintenance professionals may find the following suggestions on how to forestall motor hearing failure obvious, but some new techniques and technologies are available. Lubricate Bearing at Correct Intervals Despite years of warnings from bearing manufacturers, over lubrication continues to plague many motor bearings. Too much grease can cause overheating of the bearings. The lubrication instructions supplied by the motor manufacturer will specify the quantity and frequency of lubrication. Generally, two-pole motors should be greased twice a year, four-pole and slower motors only once a year. Use the Best Available Grease The most commonly used bearing grease is polyurea-based, a low-cost, low-performance, highly compatible lubricant. However, it does not handle water well, a serious drawback for many industrial applications. It reacts readily with water and loses its ability to lubricate bearings. Industrial motor bearings should be lubricated with a synthetic-based aluminum complex grease. A high-quality grease pays for its additional cost in reduced motor downtime and repair costs. Keep Out Moisture Unless the motor is being hosed down or it operates in a humid environment, reasonably shielded motor bearings may not become seriously contaminated with moisture while the motor is running. However, when the rotor is shut down, moisture and condensation can collect on the surface of the bearing components. Eventually, this water breaks through the oil and grease barrier, contacts the metal parts of the bearing, and produces tiny particles of iron oxide. These rust particles make an excellent grinding compound when mixed with the grease. resulting in premature failure of the bearing because of surface degradation. Preventing water contamination is a major challenge to bearing housing design. Close shaft-to-endbell clearances cannot stop the movement of humid air. Contact seals will quit contacting, resulting in large gaps that allow movement of air and water vapor across the bearing. Vapor-blocking bearing isolators, such as the one illustrated, are among the more successful devices presently available to prevent water vapor from entering a stationary bearing. When the motor shaft is rotating, the isolator opens, eliminating the possibility of friction and wear. However, when the shaft is stationary, the isolator closes, preventing movement of air or water across its face. With no wear from rotating friction, the seal may last indefinitely, and surely as long as the fatigue-failure life of the bearing. Keep Out Dirt Lip seals, contact seals, and frequent grease replacement help minimize the amount of dirt and other air-borne abrasives that can contaminate bearing lubricant. These solutions, however, have some drawbacks. Lip seals have a short service life, and frequent grease displacement is expensive and messy. One successful approach to keeping air-borne dirt and liquids out of an operating bearing is to install a labyrinth-type non-contact seal over the bearing housing. These bearing isolators, readily available from suppliers, combine a tortuous labyrinth path with impingement and centrifugal forces to trap and remove air-borne dirt and liquid; virtually no contamination can reach the bearing. Because the bearing isolator is a non-contact device, it will generally be the longest-lasting component of the motor. Although not intended as such, a bearing isolator could serve as an emergency sleeve bearing if the primary bearing fails, possibly preventing damage to the motor’s stator and rotor. In emergency situations, the bearing isolator can allow continued operation for a short time and still prevent the need to rewind the motor when the bearing is replaced. Bearing isolators constructed of bronze or other non-sparking materials also can prevent hazardous sparks that could otherwise occur when the bearing’s rolling elements fail. Other Suggestions Improved bearing protection and lubrication will reduce downtime and the maintenance costs of electric motors, but other important motor design features contribute to long service life, including over-sized high quality bearings, high-tech winding insulation, superior fan design, high-performance paint (such as epoxy) and a strong, rigid cast iron frame. These features, usually standard or readily available, are found in most industrial-grade severe-duty electric motors. High-performance bearing protection systems. however, are not universally accepted as essential for long motor life. Specifying permanent bearing protection for new motors, or retrofitting isolators onto existing equipment, usually requires initiative on the part of the user’s maintenance or engineering staff. Permanent, absolute bearing protection has a greater effect on motor life than any other decisions made in specifying, equipping, and caring for electric motors. Keeping bearings lubricated with the right amount of clean, uncontaminated, high-quality lubricant allows bearings in most industrial motors to outlast all other motor components. How to cite Low Voltage Effects on Ac Motors, Papers

Doctor Patient Confidentiality free essay sample

The concept of â€Å"doctor-patient confidentiality† derives from English common law and is codified in many states’ statutes. It is based on ethics, not law, and goes at least as far back as the Roman Hippocratic Oath taken by physicians. It is different from â€Å"doctor-patient privilege,† which is a legal concept. Both, however, are called upon in legal matters to establish the extent by which ethical duties of confidentiality apply to legal privilege. Legal privilege involves the right to withhold evidence from discovery and/or the right to refrain from disclosing or divulging information gained within the context of a â€Å"special relationship. † Special relationships include those between doctors and patients, attorneys and clients, priests and confessors or confiders, guardians and their wards, etc. The Oath of Hippocrates, traditionally sworn to by newly licensed physicians, includes the promise that â€Å"Whatever, in connection with my professional service, or not in connection with it, I see or hear, in the life of men, which ought not to be spoken of abroad, I will not divulge, as reckoning that all such should be kept secret. We will write a custom essay sample on Doctor Patient Confidentiality or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † The laws of Hippocrates further provide, â€Å"Those things which are sacred, are to be imparted only to sacred persons; and it is not lawful to impart them to the profane until they have been initiated into the mysteries of the science. Doctor-patient confidentiality stems from the special relationship created when a prospective patient seeks the advice, care, and/or treatment of a physician. It is based upon the general principle that individuals seeking medical help or advice should not be hindered or inhibited by fear that their medical concerns or conditions will be disclosed to others. Patients entrust personal knowledge of themselves to their physicians, which creates an uneven relationship in that the vulnerability is one-sided. There is generally an expectation that physicians will hold that special knowledge in confidence and use it exclusively for the benefit of the patient. The professional duty of confidentiality covers not only what patients may reveal to doctors, but also what doctors may independently conclude or form an opinion about, based on their examination or assessment of patients. Confidentiality covers all medical records (including x-rays, lab-reports, etc. as well as communications between patient and doctor, and it generally includes communications be-tween the patient and other professional staff working with the doctor. The duty of confidentiality continues even after patients stop seeing or being treated by their doctors. Once doctors are under a duty of confidentiality, they cannot divulge any medical information about their patients to third persons without patient consent. There are, however, exceptions to this rule.

Innovation in Business Rapid Changes

Question: Discuss about the Innovation in Businessfor Rapid Changes. Answer: Introduction Rapid changes in the business environment have force companies to make investment in research and development for the purpose of implementing innovations in business processes and products and services in order to meet the changing demands of the customers. Innovation refers to the conversion of an idea into in to reality in the form of goods and services that results in the creation of the value for its customers. Customers are ready to pay premium prices for the innovative products and services as it facilitates in fulfilling the needs and wants of customers. There is an involvement of imagination, initiative and information for the purpose of delivery of different and increased values from resources and processes through which idea is converted into final products and services. Organizations focus on innovations in order to satisfy the needs of the customers. Organizations grab different opportunities available in the market by the adoption of innovation in the volatile and uncert ain business environment survive for long term. Besides this, they also gain competitive edge over other players in the market (Fortuin, 2007). The thesis statement is stated as Organizations must innovate to survive and thrive. Organizations must Innovate to Survive and Thrive Organizations for the purpose of development of the agile innovation culture, global industry eco-systems and business management processes use innovation as a strategy to remain competitive in the market. Bringing innovation in the company helps in engaging employees in come up with creative ideas that can be brought in the products and services to meet the unmet demands of the customers. Innovation in the products and services also results in increasing the returns that the shareholders get on their investment in the company. If the organization regularly innovates and taps new opportunities then it attracts investment from large number of investors. It also facilitates in increasing the sales and profits of the company as customers are ready to buy innovative products that fulfill their needs and demands (House and Price, 2009). There is a necessity to bring Innovation in the processes and procedures used by the company results in improving its overall productivity and performance. There is a presence of scarcity of the resources and abundance of the problems in the world. The company that thinks differently and converts the idea into action to solve the problems with available resources results in achieving high growth in the market. Innovation helps in finding new ways to respond to unpredictable events which are not anticipated in an efficient manner. This helps the company to gain a competitive edge over its rivals in the market. In developed economies innovation and creative skills by the companies in order to survive and thrive in the market (Piperopoulos, 2012). Organizations face several problems due to the changes occurred in the business environment which can be resolved by the execution of the creative ideas that results in innovation. Creativity is considered the driving force of innovation. It is necessary for the organizations to invent new ideas in order to overcome the problems faced by the company related to processes and procedures. Innovation helps in encouraging the employees to think out of the box and invest time to explore new ideas to solve the problems faced by the company in terms of sales, customer satisfaction and so on. It also results in improving the process of solving problems. Different innovative approaches can be achieved by the business from its stakeholders such as employees, customers and partners (Bouwman, Vos and Haaker, 2008). It might be possible that a customer while giving its feedback on the goods and services offered by the company might provide a creative idea to make changes in the existing products to meet the specific need of the customers. This might result in increasing the sales and profits of the company. There are different types of innovations adopted by the organizations in order to succeed in the market such as radical innovation and incremental innovation which helps them to attain competitive advantage over other players in the market. Radical innovation results in posing a significant impact on the economic activities of the firms in the market. Besides this, incremental innovation helps in increasing the performance of the specific product and service in terms of its sales and market share. Incremental innovation in the company facilitates in reducing the cost or improving the features of the existing products in order to increase its sales and profits of the company (Fortuin, 2007). Google has released Gmail which is considered as the best e-mail service over the internet. It is the example of incremental innovation as it has made improvements in its e-mail services provided to internet users. During the launch of Gmail, it has very limited features but it has a great speed of sending and receipt of the e-mails in a quick manner. It is user friendly and did not flash advertisements to distract the user. There is a necessity for the organizations to innovate in order to remain in the market. Organizations which held as prisoners by their mental models find difficulty in surviving in the market. Mental model refers to the way in which the organization sees its employees, itself and its customers. It provides information related to the aim of the organization and the way in which the organization achieve it. Mental model helps in entrapping the company at the time of making adjustments as per the changes taking place in the organization (Schmitt, 2014). Innovation is considered as a building block for the purpose of attaining prosperity and survival of the company in the market. For the purpose of successful implementation of the innovative and creativity ideas in the organization there is a need to achieve a proper support from the top level management of the company (Gawarzynska, 2010). Innovation can happen only in those companies which has a culture to involve the stakeholders such as employees and customers to come up with creative and new ideas to resolve the problems faced by the company. Companies must foster innovation in their processes and products and services which in turn results in gaining success in a quick manner. It is essential for the companies to implement innovation in every sphere of the organization so that every member of the organization concerned with new initiatives in their work as it helps in improving their performance and productivity (Latif, 2010). Besides this, it also facilitates in attaining high level of customer satisfaction which in turn leads in increasing the market share of the company. It is also considered as a special tool for entrepreneurs which facilitates in exploiting opportunity in the market. Entrepreneurs search for the sources of innovation for the purpose of bringing changes in the organization to exploit opportunities in the market. Nowadays, it is important for the organizations to bring innovation in their products and services because there is an increase in the competition in the market and in very less time, other companies either imitate or launch similar product in the market which results in declining in the market share of the company (Mann and Chan, 2011). If companies brought innovation in their products on regular basis then the company can overcome competition in the market and have long term survival in the market. In addition to this, nowadays companies face high competition from the compani es across the globe other than from local players in the market. This is the reason that there is a need for the companies to innovate and bring new ideas in order to overcome the competition from across the globe (Anna, 2012). Companies which challenge themselves in the aspect of their operations and processes and engage in improving their activities will survive in the competitive environment for long term. Nowadays, customers also prefer innovative products and do not accept the old products with obsolete technology. The innovation cycle has become short as companies are constantly making investment in bringing innovation in the products and services in order to solve the problems faced by the customers (Taplin, 2006). In the current rapidly changing business environment there is a need to bring innovative ideas in order to survive and thrive in the market. There are many companies that constantly innovate new ideas and implement it to provide products with new features to the customers such as Apple and Samsung. This helps in attracting more number of customers (Alon, Jones and McIntyre, 2013). Besides this, Apple has constantly bring innovation in its products by adoption of new technologies due to which it gained a first mover advantage in the market. In addition to this, Samsung is bringing innovation in their products by providing mobile phones for every type of customers. This help companied to penetrate in the market by providing products for all types of customers at reasonable price. Apple has added new features in its iPhone by keeping its design intact. This attracts new and existing customers to buy products. With regard to Apple, the company launches one phone which results in making the technology used in other models obsolete as the new model has some new features along with the old features present in the previous models (Hkansson and Waluszewski, 2007). Innovation can be successful if there is an existence of a match between the changes made inside the company with its positioning and market segment to which it offers products and services. This alignment helps in successful implementation of the innovation practices and leads to an achievement of high sales and profits of the company (San, 2014). There are also large companies that finds difficulty in being innovative to respond to the changes occurred in the business environment as these companies have developed core competencies which helps in distinguishes it from other companies. At the time when there is a need to embedding with the globally competitive market the core competency becomes core rigidity due to which it is a necessity for the organizations to become flexible and bring new ideas to cope up with the changes taking place in the environment to remain competitive in the market (Solomonides, 2009). It is required for the organizations to build a culture of innovation to motivate employees to come up with innovative ideas which might be adopted by the organization to improve its operational efficiency and productivity of the company. Amazon has also implement innovation in their processes for the purpose of providing a good experience for its customers. The company has brought innovation in its processes such as Amazon Prime in order to provide products to customers in an effective manner. Besides this, it has also launched an e-reader space with Kindle which offers its customers to read the article, books and novels online with clear picture quality (Aydogan, 2008). Along with this, ATT has also implemented a program named Foundry to accelerate innovation in the company. It has made huge investment and provide an opportunity to its employees to experiment with the processes. It has also shorten the innovation lifecycle of its products or services. The Foundry offer products such as Cascade that helps in sending and receiving text messages from any connected device such as connected car, security solutions and home automation (Trapp, 2014). Conclusion It can be concluded that it is essential for the companies to bring innovation in the products and services offered by it in order to remain competitive and survive in the market for long time. In this rapidly changing business environment , the innovation lifecycle is shorten as there are very high customer expectations which has to be met by the company in order to increase its market share. Many companies have embedded innovation in every part of their business in order to gain a competitive edge over other rivals in the market. Thus the thesis statement can be restated as Organizations must innovate to survive and thrive. References Alon, I., Jones, V. and McIntyre, J. 2013. Innovation in Business Education in Emerging Markets. Springer. Anna, S. 2012. Academic Entrepreneurship and Technological Innovation: A Business Management Perspective: A Business Management Perspective. IGI Global. Aydogan, N. 2008. Innovation Policies, Business Creation and Economic Development: A Comparative Approach. Springer Science Business Media. Bouwman, H., Vos, H.D. and Haaker, T. 2008. Mobile Service Innovation and Business Models. Springer Science Business Media. Fortuin, F. 2007. 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