Summarize employment, labor, and anti-discrimination law Essay - 1

Summarize employment, labor, and anti-discrimination law - Essay Example in regard to the general employees. This Act establishes the least wage, overtime pay, child-labor principles, and recordkeeping factors that affect both the part-time and full-time workers. The Act comprises of workers in federal, local governments, private sector, and the state (Thompson, 2012). In the United States, the department of labor enforces and administers this Act while at the same time focusing on the employees in the private sector, federal employees, Tennessee Valley Authority and the United States Postal Services among others. The Fair Labor Standards Act is enforced by the United States Congress for legislative employees and the United States Office of Personnel Management for employees in the executive branch. There are other federal laws interconnected with the Fair Labor Standards Act. They include the Equal Pay Act (EPA), civil rights act, Age Discrimination Employment Act, Americans with Disabilities Act, the Genetic Information Nondiscrimination Act, and the Rehabilitation Act. In the United States, all these acts are enforced by a board known as the United States Equal Employment Opportunity Commission (EEOC). Furthermore, this commission also provides a coordination standard for the federal laws, practices, and regulations. According to this context, the worker is a nonexempt worker at an elegant paper mill company. The Federal Labor Standards Act states that every worker should receive a minimum wage of up to $7.25 per hour of overpay (Thompson, 2012). The nonexempt workers must be paid for any overtime work at a rate of more than one and one and half times their rates of pay, especially after 40 hours of work in a week. In this circumstance, the employee worked for four consecutive weeks. The working hours totaled to forty-five, forty-two, thirty-nine, and thirty-one hours respectively. Therefore, this employee worked for eight hours of overtime pay during the four week period (U.S

Report on Apple Company Essay Example | Topics and Well Written Essays - 2500 words

Report on Apple Company - Essay Example The company has been successful in the recent years and has even managed to attain leadership in the global market. Among other factors, the successful performance of the company has been driven by its efficient business and marketing strategies. This paper suggests that the company’s business and marketing strategies are also going to influence its performance in the future. Therefore, by addressing the current business and marketing strategies, a potential investor can have a clear picture of the company and can apply the information in making an effective decision on whether to invest in it or not. The business strategies addressed in the paper that are adopted by Apple are product development and product proliferation approaches. The marketing strategies addressed are Apple’s segmentation, target market and positioning strategies as well as the company’s marketing mix. Based on the analysis, Miguel and his co-workers can make wise decisions on whether their c ompany, Tech-Shield, should invest in Apple Inc. Table of Contents Summary ii Table of Contents iii Apple Inc. 1 1.0 Background 1 2.0 Business Strategy 1 Figure 1.0 Use of iTunes 2 Figure 2.0 Some of Apple’s innovative products 3 3.0 Market Strategy 5 3.1 Segmentation, Target Market and Positioning 5 3.2 Marketing Mix 6 3.2.1 Product 6 3.2.2 Price 7 3.2.3 Place 8 3.2.4 Promotion 8 Figure 3.0 Strategy of Promotions 9 4.0 Summary of SWOT Analysis 9 Table 1.0 Apple’s SWOT Analysis 9 5.0 Conclusion 10 6.0 Work cited 12 List of Figures Figure 1.0 Use of iTunes 2 Figure 2.0 Some of Apple’s innovative products 3 Figure 3.0 Strategy of Promotions 9 List of Tables Table 1.0 Apple’s SWOT Analysis 9 Apple Inc. 1.0 Background Apple Inc. is a leading multinational corporation that produces computers, computer software, commercial servers and consumer electronics. Headquartered in Cupertino, California, Apple was founded in 1979 by Steve Jobs and his colleagues. The co mpany has developed a huge portfolio of products, which have successfully penetrated the global market, such as Mac line of computers, iPhone series, iPad series and iPod series among others (Lamido, 2013). Apple Inc. operates in a highly competitive market comprising of well-established manufacturers of consumer accessories and electronics, such as IBM, HP, Dell, Microsoft, Toshiba, Samsung, Nokia, LG and Google. Arguably, the high level of competition has prompted Apple Inc. to intensify its business and marketing efforts in the recent years. Among other efforts, the company’s efficient business and marketing strategies have steered at to attain leadership in the global market (Katie, 1). Arguably, any factor that may influence the performance of an organization in the future is of fundamental interest to potential investors. This paper addresses the business and marketing strategies of Apple as the principal among the factors that will influence its performance in the futu re. The paper aims at giving a clear picture of the performance of Apple in the two areas to Miguel and his co-workers so that they can make a wise decision on whether their company, Tech-Shield, should invest in Apple Inc. 2.0 Business Strategy Apple Inc. has been using a combination of product development and product proliferation strategies to gain  a competitive edge in the global market (Besanko, Dranove and Shanron, 47). Product development refers to the process of innovating new or better products or services to replace old ones (O’Grady, 37). Apple has attained leadership in its target market mainly through continuous innovation of unique products. Apple created iPods and iTunes and by 2003, it had made them available in Microsoft Windows version. Consequently, demand for these products skyrocketed and propelled the revenue for the company to

Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 words

Of Pepsico-2009 - Case Study Example The two key threats facing Pepsico may be seen as the considerable level of competition from key players in the market such as Coca-Cola and Kraft who both have large resources and capabilities to compete. In addition, the continuing economic downturn may be seen as a key threat to the company. Pepsico’s key weakness may be seen as one related to the company’s cost management system. While the company is financially strong, it has struggled to maintain costs proportionate to sales growth. Market Focus – In the first instance Pepsico should continue and accelerate a policy of expanding its core product range into new markets were there is considerable potential for sales growth. Such markets include China, the Middle East and Africa. Product Portfolio Analysis – It has become clear that there has been a large change in demand on the behalf of consumers in the US and Europe with declining sales in traditional carbonated drinks and rise in demand for healthier options. As such, in these geographic areas Pepsico should focus energies into developing and marketing a range of alternatives to the tradito9nal carbonated drink and develop a clear healthy brand. Cost Reductions – While the company is considerably profitable and has a strong balance sheet, costs have been rising disproportionately to sales growth. As such, Pepsico should embark on planed cost efficiency drive to help being expenses back into line with sales growth and maintain profit margins. The rational for undertaking the recommended action plan is based upon the consideration of a number of key factors. Changes to the product mix in the US and Europe are designed to take account of changes in consumer demands for healthier products. On the other hand, key opportunities exist for large scale expansion in markets such as China where there is

Independent Contractor or Regular Employee Assignment

Independent Contractor or Regular Employee - Assignment Example Statsky, Robert and Pamela (64) asserts that factors that need to be put into consideration are numerous but the main ones include, but not limited to the one summarized in the table below. An agency can be created by either through authorization by appointment (express authority) or authorization by the principal’s conduct (apparent authority). For the case where one is created through express authority and individual is chosen to act on behalf or for another. Here, there is no specific language used and the words used are adequate to show that an individual wishes to be represented by another. Mostly the mandate is issued verbally or through a resolution by the board of directors (Statsky, Robert and Pamela p 336). On the other hand, apparent authority is where the agent has the authority in cases when the principal, his words or conduct is rational in persuading the third party that the individual is authorized with the duty of binding the principal. Conduct that might include words that make agent not to doubt the principal agreement of them acting as an agent is enough to create an agency. The law finds the conduct of a person consenting knowingly and without objection for another person to be their agent to be an expression of authorization to the agent. This will keep away the possibility of the principal denying the fact that the agent was authorized. Always, the principal is estopped from refuting the agency thereby defending the third party who came into agreement with the agent in good faith (Statsky, Robert and Pamela p 444). Â  

Chasing Matisse - Art Exhibit Critique Essay Example | Topics and Well Written Essays - 1000 words

Chasing Matisse - Art Exhibit Critique - Essay Example The essay "Chasing Matisse - Art Exhibit Critique" states the art and life of Henri Matisse. The subject (scene) of the art exhibit can be described as a woman seated on a chair and there are some flowers that have been placed on a table at her left hand side. The woman seems to be in thought – she could be thinking of something important due to the reason that her head is positioned facing downwards. As a result, this is the main factor that contributes to the scene of the painting. Every scene is prone to have objects that have contributed to its final look. The painting â€Å"Chasing Matisse† has a number of objects that have contributed to its general outlook. These include: the chair- where the young woman has sat on; the table – where the flowers have been placed on. The combination of different objects in a painting scene is to portray a particular impression that an individual (the audience) can make out of it. As a result, the first impression that an in dividual can have from the painting â€Å"Chasing Matisse† is that the artist was portraying a woman who was sad, lonely or deep in thought. This is vividly revealed in the manner that her body has been positioned and the way that her face looks like. Colour is very essential in every art scene. The lack of colour may reveal a number of factors such as lack of feeling, lack of life etc. Additionally, the colours that have been selected matter a lot. This is due to the reason that colours are categorized into either warm colours or cool colours. Warm colours indicate depth while cool colours indicate the lack of depth. Some of the examples of warm colours that can be used in a painting include: Red, orange, brown, maroon, yellow and green. On the other hand, cool colours that can be used in any painting include the likes of blue, pink, light blue and violet. Based on the art exhibit â€Å"Chasing Matisse†, the colours that have been used include: red – for the wo man’s hair; blue, orange and black – for her clothes; maroon and blue – for the flowers. In every artistic work, there are elements of shape, line and texture. Shape can be related to the use of space in the artistic work. It can also be related to the use of geometrical shapes such as squares, circles, rectangles etc. In addition to that, shapes can also be determined by attributes such as lines, texture, colour and value. Another element in art is the use of lines. In its simplest definition, lines refer to marks that are drawn in a bid to connect two points. It is also important to note that lines are characterised by aspects such as thickness, length and line direction. Texture refers to the feel of the surface under consideration. Texture always goes hand in hand with lines and colours. In the art exhibit, it can be stated that the element of shape has been used to reduce on space. For example; the chair that the woman is sitting on has occupied a majority of the space in the painting. In the art exhibit, lines have been used to give an in depth outline of the objects in the painting such as the flowers, the vase, the surface where the vase has been placed (table) and the chair that the woman has sat on. Lastly, texture is very critical in every piece of art. With that said, the art exhibit has a smooth feel. Just as colour is an essential element in an art piece,

Design Process - Satellite hinge Research Paper Example | Topics and Well Written Essays - 750 words

Design Process - Satellite hinge - Research Paper Example Its thickness and positioning are adjusted so as to tune the final design in terms of motorization torque, stability, stiffness. Therefore, the selected hinges have to meet certain constraints for the satellite to work since the movement of panels has to be controlled without any damage and should be brought to rest and locked when fully deployed. These constraints are also very important since if they fail, then the whole satellite becomes unusable. (Givois, 2001) The hinges must have a maximum panel acceleration and deceleration of 200 deg/sec/sec and a maximum angular velocity of 400 deg/sec. Individual panels should not exceed a weight of 200 grams while the cost of each hinge should be approximately  £400. Figure 1 below shows the relationship between angle versus time, velocity versus time, acceleration versus time and torque versus time for both hinges. (Donzier, 1997) This comprise of two components i.e. a powered drive hinge and a multiple degree-of-freedom floating hinge. Powered deployment is a result of High Output Paraffin (HOP) linear motor that is acting through a redundant metal band. Deployment is initiated by provision of power to the actuator. One the panel is deployed in position, a bar latch gets into position hence locking the panel in a fully deployed position. (Starsys, p.51) It comprises of two hinges i.e. a spring powered drive and a multiple degree-of-freedom floating hinge. This provides exceptional stiffness for vibration loads without need of for a high tolerance alignment. Deployment energy is provided by a double coil torsion spring on the drive hinge. (Starsys, p.53) The hinge mechanism consist of a passive and powered constant torque hinge. The powered hinge is deigned to take axial and radial loads while the passive hinge has axial play to allow panel thermal displacements. This system provides a near constant torque for any deployment up to an angle of 180o. Each hinge consists of an axle,

What Is The Globalization Essay Example for Free

What Is The Globalization Essay Foreword    The Economist has called   ‘globalisation’   the most abused word of the 21st century. Ironically, its clichà © status does not contribute much to common understanding of the term. The more extensively it is used by both scientists and popular media, the more ambiguous it appears. That is why the first and foremost task of the current report is to consider the term’s definitions and the scope of phenomena it covers. Besides, I would like to focus on the main challenges globalisation presents to public policy-making, paying attention especially to   the ones which affect states’ sovereignty and at the same time cause a number of other issues. What is Globalisation? Definitions of Globalisation First, let us dwell upon some of the possible definitions of the word ‘globalisation’. â€Å"Globalization (or globalisation) in its literal sense is a social change, an increased connectivity among societies, and their elements due to transculturation, the explosive evolution of transport, and communication technologies to facilitate international cultural and economic exchange. The term is applied in various social, cultural, commercial and economic contexts. Globalization can mean 1)The formation of a global village- closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world citizens; 2) Economic globalization more freedom of trade and increasing relations among members of an industry in different parts of the world (globalization of an industry); 3) The negative effects of for-profit multinational corporations- the use of substantial and sophisticated legal and financial means to circumvent the bounds of local laws and standards, in order to leverage the labor and services of unequally-developed regions against each other. ( Globalization,2004 ) Thus, the notion is viewed predominantly from the social angle in its core meaning, and the scope of further implications is determined by the specific field or context of its concrete application. In   Globalization and Its Discontents   a few different definitions are provided.  Ã‚   â€Å"Globalization can be defined as the unfolding resolution of the contradiction between ever expanding capital and its national political and social formation†¦ Globalization can also be grasped as the triumph of capitalism, that is, as the ascendancy of economics over politics, of corporate demands over public policy, of the private over the public interest, of the TNC ( transnational corporations) over the national state †¦.Globalization can further be defined as the arrival of self-generating capital at the global level: that is, capital as capital, capital in the form of the TNC, free of national loyalties, controls, and interests†¦Ã¢â‚¬  ( McBride 2000, pp.8- 9). These definitions   are confined to one nucleus understanding that globalisation should be viewed   in terms of correlation between economy and politics. It is economy that takes over the purely national institutions in the course of globalisation. The two following phenomena are of special importance for the current report,   since   they generate the main challenges to public policy, which will be considered in the next part. 1) Increase in the share of the world economy controlled by multinational corporations 2) Erosion of national sovereignty through establishment of transnational institutions, quasi governments. It is necessary to note, that these two phenomena are closely interrelated, transnational institutions forming a kind of legal basis for corporations’ power implementation. The increasing role of TNCs and transborder institutions naturally confront the status quo intra- and international relations. What challenges globalisation presents to states’ public policy and what new way of thinking and policy-making can evolve as a result of such confrontation is discussed in the next part. III. Globalisation and Public Policy The main trends of globalisation: which of them can present a challenge? In his article Democracy, globalization, and the problem of the state Michael Goodhart focuses on the trends of globalisation. I will try to make out , which problem the government faces to handle each of them. One of such trends consists in the so-called interpenetration of markets as a result of their expansion. The trend definitely puts policy-makers in front of a dilemma: how to keep the balance between fair competition of free market and the necessity to protect home industry Another one refers to the rapid development in information and communication technologies such as Internet and satellite communication.   This is definitely one of the main benefits of globalisation, though it can cause some problems as well, particularly the one of security, and, I am afraid, not only information security â€Å"Fragmentation or localization: the trend toward ethnic revivalism, reinvigorated nationalism, religious fundamentalism, and other local patterns of identification and organization† (Goodhart 2002) is a logical counteraction to unification and standardization globalisation can bring. This is a form of resistance, which can be abused by manipulators of public consciousness. The next two trends are of extreme importance for the current report, and they do challenge policy-makers around the globe. I will give an exact quotation from M. Goodhart’s research article:   The first of them is â€Å"expanding power of TNCs and other non-state institutions of governance: the growing prominence of TNCs both as economic entities eager to elude the direct control and regulation of states and as actors and agents in international governance. Many observers note the parallel expansion of other quasi-public and private institutions of governance† (Goodhart 2002) Another strong trend can be described as â€Å"declining policy and regulatory role of the state: the diminishing policy autonomy of states and their inability to remain effective actors in international political and economic affairs. The claim is that markets constrain or dictate state policy; rapid capital flows and speculation against currencies can destabilize and even wreck national economies.† (Goodhart 2002) Further on, I will give them consideration from a slightly different angle The Global World vs. Sovereignty.    â€Å"A more interesting and, from a policy perspective, more promising question is how states and governments might react to the phenomenon of globalization and any potential challenge to their sovereignty arising from it. Just how does globalization challenge a governments sovereignty?† (Reinicke 1998, p. 53) To answer this question a distinction between external an internal sovereignty should be drawn   . â€Å"Both are relational concepts. But whereas the former focuses on a states external environment and characterizes relations among states within the international system, the latter depicts a states setting within its own territory, characterizing, for example, relations between a government and its citizens, the economy, or other, more narrowly defined groups and institutions. From the perspective of this study, public policy is defined as the principal instrument by which governments operationalize internal sovereignty both in a constitutive and in an executive sense.   (Reinicke1998, pp.53-4) What is usually meant by public policy? What is the scope of policy-makers’ activity? This is a typical encyclopaedia definition: â€Å"Public policy is the study of policy making by governments. . A governments public policy is the set of policies (laws, plans, actions, behaviors) that it chooses. Birkland offers up these common traits of all definitions of public policy (p. 20): The policy is made in the publics name. Policy is generally made or initiated by government. Policy is interpreted and implemented by public and private actors. Policy is what the government intends to do. Policy is what the government chooses not to do† (Globalization,2004)   Traditionally, state policy is strictly divided into domestic and foreign, which becomes impossible in the global world. The distinction is blurred; political and economic management is thus challenged. The distinction between internal and external sovereignty is to facilitate a more profound understanding of the nature of this challenge and to give the answer to the question whether globalization violates states sovereignty. So, we can speak of internal and external instead of domestic and foreign, and in their turn these two dimensions are correlated with globalization and interdependence correspondingly.   The term   Ã¢â‚¬Ëœcomplex interdependence’   was first coined to describe a condition in which autonomous states are related by a growing number of channelspolitical, social, economic, cultural, and others. So interdependence, or mutual dependence â€Å"implies sensitivity or vulnerability to an external force. The units to be studied when examining and measuring interdependence are territorially bound, sovereign nation-states. International interdependence thus denotes a condition of mutual sensitivity and vulnerability among states in the international system. From the perspective of each state, the source of this sensitivity and vulnerability is external† (Reinicke1998, p.55) The main feature of economic interdependence is   an increased cross-border flow of goods , services and capitals . It defines the division of labour among national economies. All the factors form the framework of international finance and trade.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"However, despite this expanded flow of goods, services, and capital across borders, national frameworks for policymaking under conditions of interdependence remain for the most part separate from the international arena. In other words, the increased interaction of national economies due to rising specialization leads to heightened interdependence, or, as is often argued, simply dependence, yet national governments remain the principal center of political and economic power as well as the locus of decision-making. Economic events in other countries do not have a direct and immediate impact on the domestic economy but are filtered through a set of policy boundaries, the effectiveness of which begins at, but does not reach beyond, the territory of the domestic economy.†( Reinicke,1998, p.55) Reinicke also points out that it is not de jure legal sovereignty but de facto operational sovereignty which is challenged by interdependence. â€Å"In operational terms, internal sovereignty in todays modern democracy means the ability of a government to formulate, implement, and manage public policy t and society at large†¦A threat to a countrys operational internal sovereignty implies a threat to its ability to conduct public policy. With respect to the economy, the legal dimension of internal sovereignty becomes operational when governments collect taxes or regulate private sector activities, assuming that the boundaries that define the relationship between the public and the private sector are both stable and symmetric. †¦In contrast to internal sovereignty, external sovereignty implies the absence of a supreme authority and therefore the independence of states in the international system.† (Reinicke1998, p.57) The two concepts of sovereignty are closely interrelated, one giving basis or rational to the existence of another. It is quite clear that a state’s sovereignty cannot possibly be implemented through its external element because it is internal regularities and legal and public patterns   that hold a state together. According to what has been previously said about interdependence and challenges it presents to sovereignty, it is crucial to focus on the impact of globalisation. A few definitions of globalisation have already been given in previous parts of the current report. Another one is necessary within the given context. â€Å"According to one definition, globalization in its pure form is a process that subsumes and rearticulates national economies into the global economy through cross-national processes and transactions. These processes and transactions take on an autonomous role in a consolidated global marketplace for production, distribution, and consumption. According to this view, the global economy dominates national economies existing within it.† (Reinicke1998, p. 63) Hence, the attention should be drawn to the fact that while interdependence is, so to speak, cross- or transeconomical, being coherent element, connecting national economies,   globalisation is something that lies within the economy, i.e. it is intrinsic, inherent to them. â€Å"As national borders no longer encompass sufficient territory to function as self-contained markets for global companies, the spatial structure and dynamics that delineate the geography of private sector economic activities are becoming decoupled from the territorial structure and dynamics that define political geography, that is, the territorially bound nation-state and its power of decision-making within the economy†¦ Qualitatively, this disjuncture, or mismatch, between political and economic geography does not challenge the external sovereignty of states. It cannot. Rather, by altering the spatial relationship between the private and the public sector, global corporate networks challenge the internal sovereignty of states. Specifically, since the organizational logic of globalization induces corporations to seek the fusion of multiple, formerly segmented national markets into a single whole, it generates an economic geography that subsumes multiple political geographies. As a result, a government no longer has a monopoly of legitimate power over the territory within which corporations organize themselves. The greater the mismatch between political and economic geography, the more difficult it will be for national governments to act in an inclusive manner, allowing individuals to coexist and interact in a relatively predictable environment. This leads to the heightened perception of risk and insecurity widely observed in our societies† (Reinicke1998, p.64-65) Globalisation world is the world of information. The ability to conduct public policy properly depends on the governments’ access to information. The challenge is, their authorities spread only to a geographically national territories, not to the spheres of actual influence. To provide security, they need to obtain   operational information about economic actors, which do not necessarily perform their businesses within a   geographically restricted territory. Thus, the so-called information asymmetries arise. These asymmetries have always been the case in the modern world but the more globalised it gets, the more dramatic these gaps appear. The governments sometimes face the challenge of the most crucial information’s absence, which leads to not   at all unfounded anxiety of whether they are able to ensure national and global security. For example, it may present a huge difficulty for tax-assessing and collecting. But the information gaps may lie not only in the sphere of economy. A tragic evidence of traditional institutions’ inconsistency was September 11. â€Å"It needs to be recognised that globalisation is not just about increased flows between territorially distinct units, but also represents a more fundamental challenge to the spatial logic of international relations. The weapons systems of 11 September were launched from the eastern seaboard of the USA, not from across its borders. The perpetrators and their supporters were citizens of numerous countries. Most of the perpetrators had been educated in the USA and some were even US citizens. The target was not the military capacity of the USA but the symbols of its global hegemony. The fact that so many victims were non-American also reminds us that US power is embedded in transnational networks that transcend national boundaries. A new security politics needs to recognise the increasingly meaningless separation of the domestic and the international that informs so much conventional security thinking† (Beeson, Bellamy 2003 ). What happened is partially a result of the disjuncture between traditional governance, bounded spatially, and the global world following the new logics â€Å"Given the expansive nature of globalization, the spatial symmetry between the public and the private is disappearing†¦Like interdependence, globalization does not and cannot in any way challenge the legal internal sovereignty of a government. Globalization challenges internal operational sovereignty, and it is important for the subsequent discussion to keep this distinction in mind. Thus, just as states became increasingly sensitive and vulnerable to the actions of other states as increasing interdependence weakened their external operational sovereignty, so their internal operational sovereignty is being undermined by globalization, as territorially bounded governments can no longer project their power and policymaking capacity over the territory within which a global industry operates† (Reinicke1998, p.66) The problem does not only refer to global security and   global economy but to civil cociety and its citizens rights. â€Å"Although individuals may exercise their legal right to vote, the power or influence of that vote in shaping public policy has decreased with the decline in operational internal sovereignty and will continue to do so. Ultimately, a persistent weakness and failure of internal sovereignty, therefore, will lead to a questioning of the institutions and processes of democracy itself†Ã‚   (   Reinicke1998 , p.69) To sum up, â€Å"the globalization of industry presents a challenge to the capacity of governments to govern. But this challenge to their ability to conduct public policy is not an external challenge. It does not emanate from another state, as usually conceptualized in the standard approaches to the study of international relations, and in particular of international interdependence, which focuses on external sovereignty. Rather, the challenge comes from within each country, as economic networks (legal and illegal alike) increasingly operate in a nonterritorial functional space that defies individual territorialities and thus internal sovereignties† (Reinicke1998, p.69) Governments response In the light of the challenges,   which were considered above the question arises, in what way should governments react to globalisation and its consequences.   W.Reinicke   suggests three possible ways to deal with the issue, namely defensive intervention, offensive intervention and global public policy. â€Å"Policymakers can intervene defensively or offensively in globalization. By maintaining or resurrecting barriers to globalization through protective economic measures such as tariff and nontariff barriers, capital controls, or other national regulatory measures in the domains of transport, communications, and information, defensive intervention would in principle return internal sovereignty to the national government. This, in turn, would force companies to reorganize along national lines, much as they did before they adopted global strategies†¦ An alternative strategy to defensive intervention is offensive intervention. Here countries themselves become global competitors, striving to provide the most attractive environment possible for the strategies of global companies within their own territorial boundaries, or to lobby other countries on behalf of their domestic corporations in support of their overseas strategies† (Reinicke1998, p. 83)   A number of measures can be of use   with the latter type   such as   cutting taxes to attract I capitals flow, subsidies, aggressive export promotion campaigns. Corruption , bribery are not   underestimated in this case. Finally, Reinicke suggests   in his opinion the most   effective strategy, that of a global public policy. â€Å"Global public policy differs from both interventionist strategies in that it reverses the adjustment path between the two geographies by realigning the political with the economic geography. Rather than trying to force the economic geography of globalization to adjust to the political geography of interdependence, global public policy alters the political geography in a way that can both accommodate economic globalization and at the same time allow countries to continue to exercise internal sovereignty. Under these circumstances, the reach and management of internal sovereignty are no longer defined by territoriality, but rather by the spatial extension of globalization, that is, on a functional or sectoral basis† (Reinicke1998, p.87). It is global public policy that need governance but does not need a global government. III. Conclusion In the modern world to ignore the phenomenon of globalisation   would not only be impossible but also dangerous. Elaboration of   the efficient strategies is necessary   to cope with the information gap, which is the main challenge to public policy conduction. Transnational corporations increasingly   take over the intranational legitimate organs and reduce the role of democracy and civil rights’ influence upon the course of events. Under these conditions a few approaches are possible, some of them presupposing artificial intervention and oppression to the current circumstances. The most productive way , however, is to eliminate the problematic disjuncture between political and economic geography is not by trying to update it but to create an entirely new system of governance, which can be called global public policy. Bibliography    Beeson, M.,Bellamy, A. 2003. ‘Globalisation, Security and International Order after 11 September’,The Australian Journal of Politics and History, vol. 49, no. 3, pp.339-340 Chanda, N. 2003, Coming Together: Globalisation means reconnecting the human community, Available at: http://yaleglobal.yale.edu/about/essay.jsp Ellwood, D.2002, ‘Americanisation or Globalisation? David Ellwood Argues That the Attempts of British Politicians to Copy an American Role Model Are Likely to Fail’,History Today, vol.52, no. 9 Globalization,2004, Available at: encyclopedia.thefreedictionary.com/globalization Goodhart, M.2002, ‘Democracy, Globalization and the Problem of the State’,Polity,vol.33,no.4, pp.527-528 Jhunjhunwala , B. 2004, ‘Alternative Globalization’, Addis Tribune, Available at:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://yaleglobal.yale.edu/display.article?id=870 Kearney, A.T..2003, ‘Measuring Globalization: Whos Up, Whos Down’,Foreign Policy,60-61 McBride, S.(ed.).2000,Globalization and Its Discontents, Macmillan, Basingstoke Mittelman, J.2002, ‘Making Globalization Work for the Have Nots’,   International Journal on World Peace, vol. 19, no. 2, pp.3-4 Reinicke, W.1998,Global Public Policy: Governing without Government? The Brookings Institution, Washington, DC Shuja, S.2001, ‘Coping with Globalisation’,Contemporary Review, 279, no.1630, pp.257-258