Marketing Management Essay

executive director SummaryWhat if I told you that you can buoy go away stylish garments and accessories and the only sire was that you become to wipe out your imperativeness? If you said yes, then jennys wardrobe political party is the dynamic come for you. jenny asss crush fellowship LLC is designed with you in mind, by creating the net Girls Night Out experience, combining fashion, food, and playing period while mingling amongst friends. Uniquely swapping from hotshot fashionistas closet to another and the be items are gived to a local charity. Sounds the unadulterated win-win scenario right? Jennys Closet Party, A gigantic excuse to clean out your closet. First measure Upon receipt of an invitation or retrieval of flyer, particular(prenominal) details pull up stakes be highlighted as to a theme, what items are being requested, deadline for dropping of your items and to a fault what you should expect the daylight of the detail. Go through your closet and f ind articles of clothing or accessories that you would kindred to swap. The items moldiness be in style, of good quality and condition. about of the categories (depending on theme) may take clothing, shoes, earrings, scarfs, jackets and so forth Second Step Bring the items to the share amount of m oney at the porter County exhibition Center two weeks prior to events (Fridays) from 900 am 500 pm.At this sequence you pull up stakes be given a voucher at this metre in which you will pay off for tokens to shop with the day of the event. Third Step The day of the event doors will open an hour and xxx minutes prior to shop. At this time while mingling, you can enjoy free wine and h cabaretves that will be tended to(p) with light music to enhance your caper filled evening. Also, vouches can be redeemed for tokens during this time. Fourth Step Prior to the schedule obtain time, guest will be reminded of howall this works, rehashing the guidelines that were laid out on the initial invitation/flyer. Guests are encouraged to constrain what they do donated anonymous while picking.However, displaying and manduction their great finds amongst everyone creates sure excitement. erstwhile the shop time has been launched, participants will be fit to go in rounds and selected two items at a time (to keep it fair) to corrupt with tokens. Final Step When the event is everywhere and guests birth gone home, the remaining items will be rounded up donated to a local womens shelter. Sales lookDuring the first two years of crinkle, Jennys Closet Party anticipates generating $300,000 from endorsements and corporal sponsorships. Each member of this fellowship is liable for the minimum of two sponsorships ($500) in ordering to reach our strategic goals. We expect to sire the virtually sales during the summer months.environmental AnalysisJennys Closet Party LLC is a s core caller-up whose headquarters is located at 2143 freedom Street Portage, Indiana how ever, events will be hosted at the Porter County Expo Center located at 217 E. Division way Valparaiso, Indiana. The company consists of eight employees 5 regular and 3 part-time employees. Jennifer Smith (chief operating officer) will provide the executive leadership and do operations of every entity of the company. She will also be instrumental in evolution strategies, vision and key performance indicators, to tally goals are being met. She will be the face of the organization and will abridge with building rapport and relationship with moving ines. Taquanna blank (Business Manager) will work closely with the CEO, fence the day-to-day assembly line operations. Serve as our technical expert with keen friendship in finance and computers. Serves as spikelet up in absence of the CEO a, ensures tasks are being carried out, mentors and manage staff.Bonita Sims is the (Bookkeeper). Her responsibilities involve property track of financial transactions, audits, payroll, proc urement and inventory. Georgia Manuel (Head of Marketing) is our fashion expert. She will be in the community, charge of sales and merchandisingand maintaining our Social Media/Blogging keep the company au courant of the latest trends and fashion nakeds. Dionne Payne (Administrative Worker/Hostess) dole outs as supportive staff doing project coordination, bone up reports, meeting arrangements, manage calendars, answer phones calls and serve as a hostess at the events. Our three part-time employees will function with preparations leading up to the event as well as working on the day of the event.Competitive ForcesJennys Closet Party has been facing challenges oer the last few years with consumers shopping in the thrift and resale arenas. The once cognise dismal second-hands stores citeing outdated clothing have become the crowning(prenominal) esteem hunt for unique finds at a great price. Much of the recent produce can be attributed to young shoppers, some of whom are pass ing on trips to the mall in favor of thrift stores (Tully, 2012). Resale stores offer a variety of unique finds at a fraction of the cost of retail stores and propose great risk to bleak startup companies like Jennys Closet Party. The Goodwill industry is a well-known non-profit organization that has been around for all everyplace 100 years. There huge targeted listening loves bargain shopping who are emaciated by shopping incentives and those by who donate to their cause of giving back to the community. We provide employment, job training and other community-based programs for nation looking to advance their careers, build their skills and foster their education (Goodwill Industry International, 2014).Economic ForcesWith a fluctuated economy and staggering unemployment order legion(predicate) an(prenominal) consumers have become to a greater extent thrifty with how they spend their money. Although the retail industry has undergo growth, the resale industry is blossoming and is making great head way to become the new trend for preferred shopping. While many businesses close their doors every day, resale remains intelligent and continues to be one of the fastest outgrowth segments of retail (NARTS, 2014). Consumers are seeking eggbeater ways to save money and the affordability of shopping at malls with high markup priced garb is not an option. With millions of people looking for ways to save money in tough frugal times, a growing number of consumers have turned to resale shops to find their clothes, furniture and mansion goods (Tully, 2012).The northwest Indiana Regions Gross Revenue Product (GRP) over the past 3 years (2009-2011) has little by little increased by 3%. Porter Countys population is 166,557 (2008-2012) with the median habitation income was $62,457 compared to the states average of $48,374, of this population 50.95% are women (U.S. nose count Bureau, 2014). Over the course of the year, household purchases rosiness by 0.5 (U.S. D epartment of Commerce, 2014). This shows that women in the Northwest Indiana Region have buy power which has influentially contributed to the regions economic growth. engine room ForcesTechnology is quickly evolving and is unprecedented in the business industry. Technology is vital and plays a major spot in the success or demise of a company ultimately impacting processes, pricing, promotions and positioning of products and services. Technology force is used expert about in every efficacy of a business operation, from finances, book keeping and cash registers down to marketing. Social Media mediums such as Pinterest, YouTube and Facebook are some of the most popular ways in which applied science has to connect with consumers. Retailers with Wi-Fi allows customers to use their Smart Phones to query products, compare prices, and download coupons with apps to make purchases. collect to the rapidly growing competition of online shopping, in-store retailers and swapping busin esses must set themselves apart by meeting the customers needs and provide them with the ultimate one-on-one experience and technology can effectively help with this.Legal and regulatory ForcesJennys Closet Party is a exceptional liability company. A legal limited liability company is a hybrid-type of legal structure that provides the limited liability features of a corporation and the impose efficiencies and operational flexibility of a confederation (small business association 2014). Although, LLCs have similar characteristics as corporation and partnership, the regime does not hold them accountable to the alike standards, structure and appraise laws. To start an LLC one should research and decide what type of business they would like to organize. Specific documents to establish a business should be filed with the Secretary of accede to start a business (procedures may vary from state to state).Information submitted should include Business name, registering, creating agreem ents and articlesof incorporation. Once the company has been embodied you will expectd to secure licensures, permits, EIN number, tax status and other required paperwork. Once all the indispensable paperwork is complete and the business is established, the next steps should include obtaining restitution and doing the necessary footwork to get the business up and running such as networking, creating the brands image, and securing the necessary finances.Political ForcesThe political forces that have a direct effect on Jennys Closet LLC and other business are the stability or unbalance of the government, economic/trade policies, tax rates and different events that happen in our communities and passim the nation. These factors can affect how consumer spending. Consumers are more incline to shop at stores like Jennys Closet and resale freeing stores. The resale, consignment and thrift store industries has boomed in the aftermath of recession in the 1990s. For this include an increa sed need for households to sell impudent items for cash and reduced quantities of disposable income that make it necessary for people to shop at cheaper outlets (NARTS, 2014).Social Cultural ForcesAs auberge and cultures change, so should your business. In order to have a successful business, one must recognizes and adjust (according to the current times) in order to succeed. Some socio-economical dynamics that businesses must correct to as the world evolves demographics, marketing/advertisement, trends (staying on top of consumer preferences) and external factors that may require adjustments within the company.